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The Hero Sunday Needed
A student campaign that made it to the real world.
The Ask: Popeyes wanted to appeal to Gen Z and reignite their excitement for the chicken sandwich.
Insight: On Sunday, two awful things happen for Gen Z.
1. Chick-fil-a is closed
2. The Sunday Scaries
Big Idea: Let the Popeyes chicken sandwich be The Hero Sunday Needed by using a lot of Gen Z humor.
Role: Associate Creative Director of Copy
Awards:
One Club for Creativity | Student Integrated Campaign | Bronze | 2024
Press:
Southern Living - Popeyes Wants To Cure Your Sunday Scaries With A Free Sandwich
QSR Magazine - Popeyes Unveils New ‘Sunday Scaries’ Menu
The Videos
POPEYES_WE_OUTSIDE
00:30
POPEYES_WORK_OVERLOAD
00:15
POPEYES_BUSH_DWELLER
00:15
Digital OOHs
Social Posts + Activation Info
Influencer Content
One Sheeter
If you made it this far, you should probably check out the full presentation deck here.
I presented the campaign to Popeyes in Miami, FL on May 2nd, 2024 as part of my senior capstone class.
Fun fact about me: I love public speaking and answering questions, especially when I'm passionate about the idea.
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