Insight: There are at least 52 brands of Knockoff Oreos (yes we counted) that take billions of dollars of revenue from Oreo annually.  

Big Idea: Compete with store brands and private-label cookies by creating the only Oreo-Certified Oreo Dupe.

Role: Copywriter, conceptor 

Awards:

Young Shits | January 2025 | 1st Place Winner