Insight: Durex is about sexual freedom and real sex, but most cultures aren’t. That leaves people repressing their sexuality or being sneaky about having sex.

Big Idea: Forbidden Florals: a boutique flower shop by Durex. You can get a lot more than flowers here– condoms, sex toys, and a peaceful place, free of judgment, to let your love blossom.

Role: Copywriter, conceptor, florist