A student campaign that made it to the real world.
The Ask: Popeyes wanted to appeal to Gen Z and reignite their excitement for the chicken sandwich.
Insight: On Sunday, two awful things happen for Gen Z.
1. Chick-fil-a is closed
2. The Sunday Scaries
Big Idea: Let the Popeyes chicken sandwich be The Hero Sunday Needed by using a lot of Gen Z humor.
Role: Associate Creative Director of Copy
Awards: One Club for Creativity | Student Integrated Campaign | Bronze | 2024
As seen on socials:
Food & Wine - Popeyes’ New Menu Aims to Tackle the ‘Sunday Scaries’
Southern Living - Popeyes Wants To Cure Your Sunday Scaries With A Free SandwQSR Magazine - Popeyes Unveils New ‘Sunday Scaries’ Menu
The hero sunday needed 🍗
Yes, Popeyes is currently using our content. Check it out on their socials.
Digital OOH
Social Posts & Activation Info
Influencer Content
If you made it this far, you should probably check out the full presentation deck here.
I presented the campaign to Popeyes in Miami, FL on May 2nd, 2024 as part of my senior capstone class.
Fun fact: I love public speaking and answering questions. Yes, even if it's to a room of 50+ people.