Your Perfect Shmear 🥯
Insight: People are really particular about how much cream cheese they like on their bagels. Iykyk.
Big Idea: Create a product and universal language so Philadelphia always helps get your perfect shmear.
Role: Copywriter, professional shmearer.
Some people take exams in college.
Others* spend two hours, $20, and 2GB of storage taking photos of cream cheese.
*I consider myself very lucky to be others.